Some cool mass marketing from a traditional below the line marketer

I'm generally not a fan of Television advertising as a way to build relationships with your customers. Unfortunately, unless you've got the ad budget of an auto manufacturer, government entity, beer brand, or Nike; it is hard to make a splash and then keep it going. But, I think Starbucks has grown big enough that they can now pull it off :) and with McD's breathing down their experiential marketing coffee cups, it was time.

So, the good news was that the new Starbuck's holiday commercials were a nice breath of charmed wintery air that left you feeling all warm and cozy inside, much like they want you to feel in their stores. The long term transition of Starbuck's marketing to mass media will have to be watched closely to see if they can hold it together, but their initial foray left me at least feeling pretty good about it all.

For the $4.0o Venti Dulce Macchiatto Amaretto Mocha Latte with cinnamon and a twist they are still going to have to deliver the "Experience" that their followers expect on site. But, with an ultra caffeine fix location on almost every street corner and the master of the Big Mac on the hunt for the perfect cup of coffee, even this "normally anti-TV" guy has to congratulate them on a good move.