Marketing a Brand

Marketing 101

Marketing, in a nutshell, is how you communicate who and what your product is and what you, as a company, stand for in an effort to expose the most people possible to the product and ultimately sell a LOT of it. This can include everything from traditional sales tactics to Advertising, event sponsorships, public relations through the press, the internet, product sampling and a variety of other pathways. Marketing conveys to a customer your passion for the product and why they should buy from you instead of a competitor. Why should they buy and tell others about it? How do you build a relationship between a product and a customer that conveys the kind of feeling we all have when the work week is over and we get together with good friends on a Friday night. That is what we need to be. That is marketing.
Creating a personal relationship between products, services, and consumers.

Who are Marketers?

In an organization everyone is a marketer to some degree. Everyone who works on mixing the product, assembling the packaging, shipping it to customers and selling to distributors is part of the marketing process. Perfecting the taste of a product, perfecting the package, and perfecting the customer’s access to the product are keys to one's growth. Then, insuring that the marketing team is effectively communicating the perfection of the product and its key attributes will make for a successful venture. Truly successful companies find ways to create passion among not only their “official” marketing and sales staff, but also within every individual employee. If every employee understands the passion customers have for a product, they will be excellent public representatives every day.



How do we do it?

These days, people are so absorbed with life, work, family, kids, and activities that to create a relationship between a company and a customer, you must go to where they are. In terms of marketing dollars across the United States, Television and other mass media spends are going down while direct investment in neighborhoods, cultural programs, sports, and music are going up. It is involvement in peoples’ lives that make the biggest impact now. This is true across culture groups and across age groups. Television, while it still has its place, is so cluttered with hundreds of other messages that it frequently gets lost. By essentially going, as a brand, to a family soccer game or a local concert, we prove that we understand what is important to our customers and thus, they trust us and purchase our product.